Quantitative Methods
Anybody can field a survey and tabulate the results. But we believe that crunching the numbers is only half the job. Chatter tells you why those results matter, and what you should do about them. That’s because we conduct our quantitative research with the same innovation, customization and business acumen that we bring to our qualitative projects. In fact, some of our most powerful insights come when we bring the two methodologies together – whether it’s to merely validate qualitative results, or to bring full-scale strategy recommendations to the highest levels of your organization.
Because we tailor all of our quantitative projects to the exact needs of the client, no two projects are ever alike. But some of the broader techniques we often apply include:
- Online surveys
- Telephone surveys
- Exit surveys
- Choice modeling
- Segmentation modeling