Why Us
Chatter is well-schooled in the brass tacks of research. But having a deep understanding of the fundamentals of the discipline only creates good research—not great research. Instead, we also focus our efforts on what we believe are the three most important elements to delivering powerful consumer insights and actionable recommendations every time: strong business acumen, innovative methodologies and a customized approach.
Business Acumen:
Most market research firms talk to consumers without having a strong business perspective. Not Chatter. Our researchers are former brand strategists, brand managers, and agency strategic planners with real-world business experience. This means that a) our closets are filled with khaki pants and blue oxford shirts, and b) we deliver relevant and actionable insights that actually help businesses and brands grow.
Customized Approach:
There's the easy way to do market research: assign a boilerplate methodology, regurgitate respondent feedback, and drop it into a report template. And then there's the right way to do it: customize the study for each project, synthesize respondent feedback into actionable insights, and craft a compelling narrative presentation that builds internal enthusiasm and buy in. Guess which way Chatter prefers?
Innovative Methodologies:
We're not out to reinvent market research with toothless technologies or over-the-top techniques. But we believe our unique Consumer Expeditions© methodologies yield far richer feedback from consumers, and better drill down to what clients need to know now.