Market Research Powerful businesses and brands begin and end with unyielding insight into customers. Our Philosophy: Chatter takes a wholly different approach to research by believing that it plays a vital role in the business planning process. As such, our research creates actionable recommendations that make sense for the company as a whole. Chatter helps managers ask the right strategic questions and then answer them with insights driven directly from the marketplace. It is our ability to “see” deeper into customers that separates us from competitors. Our Research Process: Today’s consumers access information in vastly different ways than they did even just a few years ago, making them savvier and more demanding than ever before. In order for companies and brands to reach out and connect with consumers on an individual basis, they first need to understand them in a more involved fashion. For this reason, we use research methodologies that are tailored and customized to the unique situations of each of our clients. This means that we conduct qualitative research in traditional facilities when appropriate, but also in those places where consumers interact and experience the brand – from living rooms to restaurants to farm fields to hotels to dog parks and more. Many times our ethnographic quests take us to places unknown, both foreign and domestic (but that’s the fun part!). Even our quantitative work is imbued with inherent flexibility; we use a host of the latest technologies – including online, phone, and instant response surveying – to zero in on exactly those metrics that make a brand tick. We customize our approach to each specific business and we consider the appropriate environment from which to reach the chosen target audience. This is a key advantage – by creating the right environment for each constituency, we obtain greater insight and information. Further, instead of just regurgitating what we hear, we use this information to develop strategic implications and tangible recommendations that will achieve the research, brand and business objectives at hand.